How do you stop people from painting themselves into a corner, by stating a solution, as a problem...? We explore one simple technique to break-away and start thinking about problems, instead of their symptoms.
There seems to be an underlying inferno of missing information that we're simply not capturing. We can't touch it or measure it using our most powerful excel or mini-tab graphs. It's more difficult to capture and harder to analyze. I'm talking about qualitative data.